Not just what's wrong with your ads: the why, and the fix.
Most tools hand you dashboards and leave you to pay someone to read them. Nortio reads every search term, campaign, and bid, then answers the four questions that actually decide your profit, priced in real dollars. No expensive tool stack. No specialist to hire.
- Why it's leaking
- Is your store ready to spend?
- Safe to scale?
- Targets in real dollars
ACoS 10.6% is 29% below your break-even. You've already proven this keyword profitable, but a capped bid lets a competitor take the traffic you own.
$339 spent, people clicked but nobody bought. The match type is too broad. Relaunch as Exact at $0.86 so you only pay for the precise search shoppers actually want.
How it works
Connect your data. Read one report. Act.
Upload your Amazon campaign and search-term reports, or sync them daily. The engine checks every row against profit rules and hands you a ranked list of decisions.
Beyond the ad report
The four questions other tools leave you to answer alone.
Most Amazon tools stop at the ad numbers. Nortio keeps going, into the why, the store, the shelf, and the real dollars, then hands you the call.
Why it's happening, not just what
Your ACoS is ugly. Fine, but is it the listing, the price, the reviews, or the product? Nortio opens your listing and your rivals side by side, compares them, and names the most likely cause with the evidence attached, so you fix the right thing, not everything.
Is your store even ready for ad spend?
Ads only bring visitors; your listing does the selling. Before you pour money into traffic, Nortio checks whether the page is ready (title, images, bullets) and flags what's holding conversions back. Stop funding clicks a weak listing can't close.
Safe to scale, or scaling into a wall?
Turning up spend is easy; running out of stock or cash is expensive. Nortio's scale gate reads your inventory pace and payout timing, and tells you whether it's safe to push, before you scale into a stockout or a cash crunch.
Targets in real dollars, not vague scores
A target ACoS is only as honest as the margin under it. Nortio builds your break-even from fully-loaded costs (fees, returns, COGS) so every call is priced in the money you actually keep, not a number that looks precise but isn't.
Every number carries its source. Every call comes with the evidence. And Nortio never pulls the trigger for you. The decision stays yours.
What it catches
The leaks that hide inside a "fine-looking" account.
Silent budget leaks
Search terms that spend every single day and never sell get flagged with the exact dollars they've burned, not buried in a 10,000-row export you'd have to build yourself.
ACOS guardrails
Campaigns drifting past break-even get called out early, while the fix is still a bid adjustment, not a post-mortem.
Negatives worth adding
Which terms deserve a negative match, why, and how much you save by adding it. No more guessing.
Keywords ready to graduate
Terms quietly converting inside auto campaigns get queued for exact-match harvesting, before a competitor finds them.
Your data stays yours
Reports are used to analyze your account and nothing else. No reselling, no benchmarking your numbers against competitors.
The daily report
Every morning: what to do, why, and what it's worth.
Free tools
Free Amazon PPC tools. No login, nothing leaves your browser.
Drop in an Amazon report and get an answer in seconds. No account, no upload, your file is processed right here in your browser.
PPC Health Score
Grade your account A–F and see the exact dollars leaking from search terms that click but never sell.
Grade my account →Keyword Deduplicator
Find the search terms you're bidding on in two places at once, so you stop paying twice to compete with yourself.
Find duplicates →Negative Keyword Cleaner
Turn the terms that spend without selling into a ready-to-paste negative keyword list, with the wasted dollars totalled.
Clean my terms →Get started
Free for a month. Then $39.
Connect your Amazon Ads account and read your first daily report today. Your first month is on us. After that it's $39/month, flat. No specialist to hire, never a percentage of your ad spend, cancel anytime.
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